We assess the current state of the UK consumer medicines market, revealing where
the market is now, to determine what the key barriers and opportunities will be in the coming years. Referring to recent industry research from PAGB and other leading sources, this will lay the foundations and objectives and give you practical insights. We can provide the following services:

1. A "web" presence to market the pharmacy to the public.
2. SOP templetes: The  ability to set up procedures, update and to allocate steps or processes.
3. Clinical goverance: for waste records, fridge temperature recording (with a prompting system), product alert records and adverse event recording.
4. MUR: this should speed up the process, and allows the pharmacist to print off the recommendations for the patient and send to GP.
5. Smoking cessation:
6. Emergency contracepion:
7. H.pylori testing:
8. Diabetes services:
9. Nursing homes:
10. Delivery by mail:

 Getting to understand the real impact of the pharmacy contract, the opportunities in switching, market trends and the changing retail environment to boost YOUR sales.

1. New contract:Contract essentials,New possibilities.
1.1. Dissecting the implications of the contract for your business through shared learnings to guarantee you avoid the pitfalls and capitalise on the opportunities for growth using best practices and avoiding hazards.

1.1.1. Key processes for meeting regulatory requirements.
1.1.1.1.Establishing the structure, benefits and aims of the contract to ensure you can fulfil all expectations.
1.1.1.2.Discover the key steps to successful implementation of the new contract to capitalise on the opportunities it presents.
1.1.1.3.Investigate how this new regulation will change business within pharmacy to keep one step ahead.

1.1.2. How companies are finding solutions to the key challenges posed by the contract.
1.1.2.1.Getting to grips with the pitfalls in implementing the contract to guarantee you avoid them.
1.1.2.2.Dissecting the impact of the contract within the consumer brands to guarantee you use it to your advantage.
1.1.2.3.Discover how manufaturers can work with retailers and pharmacies to
develop this service to everyone's benefit.

2. Identifying the key information from current market and consumer trends to ensure you can exploit areas of growth.

2.1.Maximising sales through innovative marketing and consumer and pharmacy communication.

2.1.1. Pushing back the boundaries of traditional healthcare marketing to more effectively communicate with consumers and trade.
2.1.1.1.Breaking down cosumer apathy barriers using methods as digital in-store marketing.
2.1.1.2.Driving growth by conveying brand benefits, line extensions and drug
switches through consumer and pharmacy education.
2.1.1.3.Guaranteeing your in-pharmacy communication reaches receptive customers by building awareness of health issues alongside your brand message.
2.1.1.4.Reaching all healthcare professionals with your brand and training messages to reinforce consumer campaigns.

2.2. Breaking down the switching process
2.2.1.Investigate how the MHRA see the future of switching to ensure that you make the most of these opportunities.
2.2.1.1.Reveal the MHRA's strategies for switching products over the next year and what processes they are putting ion place to meet the growing switching demand.
2.2.1.2.Discover how they are reacting to the Government's strategy of making more products more widely available.
2.2.1.3.Discuss where you should be focusing in terms of switching over the coming years.

2.3. Determining which consumer and market trends will keep you one step ahead of the competition.
2.3.1.Examine how to convert consumer insight into practical strategies to drive sales.
2.3.1.1.Investigate ways to turn consumer insight into products that are truly consumer relevant and customer motivated.
2.3.1.2.Understanding how the changing consumer healthcare marketplace is affecting shopping behaviour.
2.3.1.3.Getting to grips with how to overcome consumer scepticism about medicines to allow you to grow your consumer healthcare business.

2.4. Driving market growth through innovation and Added Value, from success through creativity.
2.4.1. Examine how to drive growth in consumer healthcare through innovative solutions.
2.4.1.1.Investigating methods that will encourage shoppers to buy more of your products.
2.4.1.2.Discovering how to use innovative strategies to make your products more consumer driven and thus more profitable.
2.4.1.3.Understanding the process involved in bringing freshness to products that are already on the shelves.
2.4.2. Delivering business success through innovation and brand building
2.4.2.1.Examining how to derive growth through unique customer relevant innovation and build consumer loyalty to consumer healthcare brands through advertising
2.4.2.2.Thinking out of the box and to bring product innovation without compromising consumer satisfaction.
2.4.2.3.Exploring how to build consumer appealing brand advertising.

 

3. Scrutinising the changing retail environment to decipher which marketing and promotional measures you can implement to boost immediate sales.

3.1. Examining the implications and opportunities in the changing retail environment.
3.1.1.Understanding how deregulation and changing trends impact on continental markets.
3.1.1.1.Investigate how the retailing system in europe is working and what learnings you can take from it.
3.1.1.2.Examine which strategies will be coming here to keep you one step ahead.

3.1.2.Investigating the impact of moving from pharmacy to grocery on the consumer healthcare sector.
3.1.2.1.Looking at pricing models to ensure that you can implement a sensible pricing system across the whole marketplace.
3.1.2.2.Examine the rising negotiating and price power of supermarkets in pharmacy to investigate how to make a fair playing field foa all parties.
3.1.2.3.Determining a forward-looking retailing strategy for over-the-counter medicines.

3.1.3. Action Plan to drive market growth.
3.1.3.1. Turning the key learnings into an action plan that you can implement within your company to drive the growth of the sector as a whole.

Discuss what the possibilities are, what the future of the industry might be and what steps you can take to push the consumer healthcare industry over that
£2billion mark.
To stay ahead, to capitalise, to be successful and to exploit the markets, contact
us: business@lucamtrade.com